Trends and Business Opportunities in Thailand’s AI Market

AI adoption and infrastructure are developing in parallel in Thailand. Businesses and public sector organisations are making greater use of AI, while the cloud services and data centres that support it continue to expand. As technology choices expand, businesses are paying closer attention to how AI can fit into their operations.

For TATC, understanding this market means looking at adoption and infrastructure together. The opportunity over the longer term lies in connecting the two: helping businesses access technology that meets their needs and make it a lasting part of their operations.

1 Growing adoption is creating new service opportunities

The 2026 AI Readiness Survey published by Thailand’s National Electronics and Computer Technology Center (NECTEC) covered 574 public and private sector organisations across 10 target industries. Of the organisations surveyed, 53.7% were already using AI and 36.6% planned to do so. [1]

The survey also found that respondents already using AI had an average readiness level of “AI Aware” and still needed to develop the capabilities required to expand their use. [1] This points to further opportunities to deepen and broaden AI use after initial adoption.

TATC sees a growing range of needs emerging from this shift. We expect businesses to look beyond the selection of individual tools and pay more attention to which tasks suit AI, how it connects to existing systems, and how teams can keep using it effectively. Services that help businesses address these questions are likely to become more important as adoption develops.

2 Local infrastructure is expanding businesses’ options

Infrastructure is developing alongside enterprise AI adoption. AWS launched its Thailand cloud region on 8 January 2025, followed by Google Cloud’s Bangkok region on 21 January 2026. Some infrastructure investments have therefore already translated into services that businesses can use. [2] [3]

According to Board of Investment (BOI) information published on the Thai government’s website on 6 August 2026, 42 data centre projects with a combined investment value of THB 750 billion had received investment promotion approval between 2024 and the date of the announcement. These figures describe approved projects; construction progress and operational status still need to be assessed individually. [4]

TATC sees the development of domestic cloud infrastructure as giving businesses more choice over where to deploy their systems, how to connect them and what support is available. In Google Cloud’s launch announcement, for example, Kasikorn Business-Technology Group (KBTG) highlighted the benefits of lower latency and greater control over where data is stored. [3]

Better local infrastructure creates more deployment options. Choosing a service still requires businesses to consider where processing actually takes place, which resources are available, their data requirements and the cost of using the service.

3 Local service capabilities will shape competition

Organisations will take different paths to AI adoption. Guidance from Thailand’s Electronic Transactions Development Agency (ETDA) identifies several approaches, including using ready-made AI products, accessing services through APIs, and adapting or developing models for specific business needs. The capabilities an organisation builds should match what it wants to achieve. [5]

These different approaches create a range of service needs in Thailand. Some businesses need tools that are easy to get started with, along with training. Others need AI integrated into their existing systems. Still others require more extensive help with data management, deployment and technical support.

TATC expects businesses to place greater emphasis on how well technology fits their operations as their use of AI develops. How well a tool works in Thai, how easily it fits existing workflows, whether support is available when needed and whether ongoing costs remain manageable will all influence continued use.

For local software companies, systems integrators and technology service partners, the opportunity is to understand their customers’ businesses and bring together technologies that meet their operating needs. The ability to connect international technology with local requirements is a competitive strength worth developing over time.

4 Adoption and infrastructure will reinforce each other

Thai policymakers are also considering how investment can deliver broader benefits within the country. At a meeting on 4 September 2026, Thailand’s data centre policy committee emphasised that data centre investment should support technology transfer, the development of Thai talent and the country’s digital ecosystem. [6]

In TATC’s view, infrastructure creates the conditions for wider AI use, while businesses’ experience with AI helps clarify which services, systems and resources they need next. As their use develops, purchasing requirements become clearer. Better services and infrastructure then make further adoption possible.

TATC will build its approach around businesses’ practical needs. Through services that help businesses apply AI, we will develop our understanding of customers and gain experience working with local partners. We will develop the supporting technology and resources as demand grows.

Thailand’s prospects for lasting growth in AI depend on technology and capital investment, together with the ability of more businesses to make AI part of their everyday operations. TATC will continue to track these developments and explore opportunities with local partners to make AI easier to integrate into existing systems, better suited to business needs and practical to use over the long term.

Sources

• [1] NECTEC | 2026 AI readiness survey of Thai organisations
• [2] AWS | Launch of the Thailand cloud region | 8 January 2025
• [3] Google Cloud | Launch of the Bangkok cloud region | 21 January 2026
• [4] Royal Thai Government | BOI information on data centre projects and policy | 6 August 2026
• [5] ETDA | Guidance on organisational AI readiness
• [6] Thailand’s Public Relations Department | Data centre investment and domestic economic benefits | 4 September 2026